Klevu already had a talented in-house marketing team hard at work and getting some great results. They clearly had many unique and practical insights to bring to their audience of enterprise-level merchants.
What they needed was the extra bandwidth and topic definition necessary to kick their content marketing efforts up a notch — so Kollectify came on board.
Conducting deep research into Klevu’s customers and competitors, ideating themes and topics, crafting a new content marketing strategy and helping to ensure its delivery with ongoing content creation — we added value from the start.
“The team at Kollectify became an integral part of our small marketing team at Klevu. We depend on their content to fuel our marketing strategy and get sales over the finish line. From the research on our competitors to the creation of Klevu’s buyer personas – we’re thankful for their dedication to perfection.”
Klevu provides sophisticated on-site search for retailers looking to...
- Enhance their customer experience and boost conversion
A powerful combination of artificial intelligence and automation drives sales and reduces reliance on manual merchandising.
www.klevu.com
How we helped Klevu
Services: Brand Positioning Strategy, Content Marketing Strategy and Consistent Content Creation (every month for 2 years)
- Conducted exploration calls with staff, customer surveys and interviews, and deep competitor analysis
- Created distinct personas to help with targeting future content creation
- Worked alongside Klevu's Marketing and Sales staff to craft a content calandar that would ensure consistent output of high quality, engaging content
- Designed each piece of content to convey core product advantages in an informative and inviting way.
- Carried out regular ongoing research (customer, product and competitor) to stay ahead of the game
- Our in-house Google Analytics guru set up parameters to ensure the delivery of everything published can be tracked and performance monitored
“The Kollectify team helped guide us through creating our personas, putting together a content strategy and calendar giving us helpful and remarkable pieces to help supplement our marketing efforts.”
Solid research is the bedrock of every content marketing strategy that Kollectify creates.
We had a long standing relationship with Klevu for 2 years - constantly fine tuning their content marketing strategy to keep content unique, fresh and relevant for their audience.
Content creation included: guides, ebooks, short blog articles and longer SEO-focused pillar posts.
Extended marketing capacity
Klevu already have a great internal marketing and sales team, but Kollectify’s assistance enables a broader range of expertise and content marketing strategies.
Dedicated writing team
Klevu gain from Kollectify’s handpicked writers who’ve gained deep knowledge of the product and the e-commerce industry. As a result, writers are able to turn out better work, faster.
Time saved
Klevu’s marketing team know they have great writers ready and waiting to create new content – no need to spend time searching for untested freelancers.
No need to hire
Kollectify provide all the benefits of a dedicated staff member taking care of content, without the need for a long hiring process, onboarding or ongoing staff costs.
Always up to date
Kollectify keeps our writers up to date with all product updates and new feature releases, scheduling regular calls with Klevu to inform future content.
Company-wide
Kollectify works in tandem with Klevu’s Sales team in addition to Marketing. This ensures the content we produce helps in as many areas of the business as possible..
