Shopify App Marketing Execution

You've got your marketing strategy for your Shopify app, don't get stuck in the weeds. It's time to execute your plan!

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πŸ‘€ Consistent content marketing will increase your ranking and visibility to merchants (Shopify said so!)

Startup: Email newsletter + Long form article + Monthly content ideation ✍🏼

Click on "+ more details" for the full breakdown of deliverables πŸ‘‰πŸΌ

Pricing: Β£1,957/month

Monthly Content Ideation (if we have not developed your content strategy)

We will come up with 2 content themes, topics and titles based on your niche, keyword research and industry updates.

1 x Written Email Newsletter

To include things like:

  • Product updates
  • Industry news
  • Promotion of recent content
  • Founder's thoughts

1 x Long form article (can be SEO driven)

  • Up to 1,500 words
  • 2 x social media posts
  • 2 x rounds of revisions
Book a call to learn more
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Growth: Email newsletter + Ebook/Guide + Case study πŸ“š

Click on "+ more details" for the full breakdown of deliverables πŸ‘‰πŸΌ

Pricing: Β£3,250/month

1 x Written Email Newsletter

To include things like:

  • Product updates
  • Industry news
  • Promotion of recent content
  • Founder's thoughts

1 x Ebook/Guide

  • Up to 3,000 words
  • Landing page for the lead magnet
  • 2 x social media posts
  • 2 x rounds of revisions

1 x Case Study (using customer interview data from our strategy work or which you provide)

  • Customer interview data analysis
  • Up to 600 words
  • 2 x social media posts
  • 2 x rounds of revisions
Book a call to learn more
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Accelerate: Case study + Ebook/Guide + Short article πŸ€“

Click on "+ more details" for the full breakdown of deliverables πŸ‘‰πŸΌ

Pricing: Β£4,650/month

1 x Case study (using customer interview data from our strategy work or which you provide)

To include things like:

  • Up to 600 words
  • 2 x social media posts
  • 2 x rounds of revisions

1 x Ebook/Guide

  • Up to 4,500 words
  • Landing page for the lead magnet
  • 2 x social media posts
  • 2 x rounds of revisions

1 x Short article

  • Up to 800 words
  • 2 x social media posts
  • 2 x rounds of revisions
Book a call to learn more
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πŸŽ‰ Conversion focused, specific campaigns help to target your ideal audience - meeting them exactly where they're at

Shopify App Store Optimisation (Β£1,500)

Click on "+ more details" for the full breakdown of deliverables and outcomes πŸ‘‰πŸΌ

By optimising your listing, you’ll help more Shopify merchants to discover and get started with your app.

Having optimised many listings, we know what converts when it comes to the Shopify App Store. By bringing fresh eyes to your copy, keywords and presentation, we will give valuable guidance to ensure you’re making the best use of your listing.

We will do the following:

  • Conduct keyword research and analysis for the Shopify App Store
  • Offer tips for increasing the likelihood of a merchant clicking the β€œAdd app” button
  • Write or rewrite your Shopify App Store listing using compelling copy to best highlight the unique benefits of your Shopify app
  • Suggest relevant app categories, incorporate any keywords in the right places to increase your overall ranking
  • Recommend imagery, graphics and design to help merchants to understand why they need to download your app (design services on request)
  • Recommend ways to improve your explainer video for your listing (explainer video services on request)
  • Recommend external marketing strategies to drive traffic to your listing to increase its ranking
  • Suggest ways to please Shopify themselves and increase the chances of them featuring your app!
Book a call to learn more
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Conversion Focused Landing Pages to Increase Shopify App Installs (Β£2,500)

Click on "+ more details" for the full breakdown of deliverables and outcomes πŸ‘‰πŸΌ

Conversion focused landing pages for your Shopify app will convert more visitors into customers.

Having a highly focused landing page for your Shopify app will allow you to run multiple campaigns for each of your Shopify app features and different customer types at different stages of their journey.

We will get very specific (solution to specific problems or vertical specific) and drive more conversions with your ideal customers.

  • Customer interviews (if required)
  • Customer VOC
  • Focused and targetted messaging
  • Strategic copywriting that's focused on increasing installs
  • Design suggestions
Book a call to learn more
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Strategic Email Sequences & Flows - Increase Monthly Recurring Revenue (from Β£2,600)

Click on "+ more details" for the full breakdown of deliverables πŸ‘‰πŸΌ

Strategic email sequences can be linked to lead magnets such as ebooks and guides or can be welcome sequences post install.

Email sequences and flows will automate your sales process and allow you to personalise your emails depending on where customers at in your sales process.

Ultimately, the goal is to encourage more Shopify app installs through tailored engagement.

Each email sequence includes:

  • Discovery call
  • Customer research
  • Voice of customer data analysis
  • Strategic report
  • 4-5 emails written

Email sequence types include:

  • Welcome email flow: welcoming and retaining new customers / nurture and upsell from lead magnet
  • Wake up email flow: waking up merchants who are on a free plan and upgrading them to paid plans
  • Upgrade email flow: Upselling those on lower tier of paid plan to higher tier

Pricing:

  • 1 x Email sequence: Β£2,600
  • 2 x Email sequences: Β£3,600
  • 3 x Email sequences: Β£,4,600
Book a call to learn more
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πŸŽ‰ The Ultimate 1-1 Marketing Program for Shopify Developers.

Learn how to attract and retain high-quality Shopify merchants in-house with our 1-1 Marketing Program.

πŸŽ‰ We have worked with hundreds of Shopify apps, themes and agencies to successfully increase conversions, loyalty and retention.

This program teaches you the exact successful framework we follow with our clients - so that you can do it yourself!

πŸš€ BONUS: deduct the cost of this program from the cost of our services on completion!

  • Access to self-paced audio lessons for 3 months
  • Tailored 1-1 support via email with Krissie
  • Worksheets & templates
  • Access to guest expert masterclasses
  • Deduct the cost of this program from the cost of our services (on completion of the program)
Learn more and join here
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