Unique problems bring novel challenges
The GoodCarts team came to Kollectify with a plan: help GoodCarts get a good start for its Shopify app.
Issues arose as cross-wise promotion is not common. They had difficulty getting their message across with a simple explanation. Cold outreach was successful for finding potential community members, but boundaries were being reached.
GoodCarts realized achieving their goals required redesigning their marketing, updating their website and crafting an attractive Shopify App Store listing.
They sought an expert team to transform their brand vision, define their messaging and convert their website and App Store listing into lead-generators.
"Kollectify is an essential member of the team that prepared GoodCarts to onboard thousands of stores. Their energy and dedication is a great fit for our brand."
GoodCarts is the easiest way for mission-driven ecommerce stores to...
- Build customer loyalty
- Scale impact
- Gain new customers for free
Through the GoodCarts Shopify app and unique cross-promotion community, store owners can quickly share digital coupons with shoppers post-purchase from other “shop for good” stores.
The result? More customers and sales from other mission-driven stores, all for free.
www.goodcarts.co
How we helped GoodCarts
Services: Brand Positioning Strategy, Content Marketing Strategy,
Website Copy, Shopify App Store Optimisation, Content Creation (every month for 3 years)
GoodCarts now have everything they need to support the launch of their Shopify app and beyond so now they can focus on what they do best — helping mission-driven entrepreneurs grow their impact and their sales.
They have:
- Focused positioning and a distinctive brand to ensure GoodCarts will stand out in a crowded marketplace
- A refreshed website and a compelling Shopify App Store listing to build trust and confidently communicate their value
- A powerful content marketing plan for the next six months and beyond guarantees a steady stream of qualified leads
Branding that makes an impact
Solid research is the bedrock of every successful rebranding project. The Kollectify team immediately began interviewing GoodCarts team members and users, exploring what drove them to test out the solution and developing distinct persona profiles to guide marketing strategies.
We also investigated how existing cross-promotion solutions were positioning themselves, identifying opportunities for GoodCarts to set themselves apart from other Shopify solutions.
Then, Kollectify's talented designers and copywriters progressively narrowed down the ideal brand direction for GoodCarts, creating a clean, distraction-free look and a trustworthy and honest tone of voice for the brand to follow.
Content that moves the needle
GoodCarts already had strong industry knowledge and practical insights to bring to their audience of mission-driven e-commerce store owners. What they needed was the meticulous research and topic definition necessary to create content that ranks and drives real ROI.
Working alongside GoodCarts’ CEO, we crafted a comprehensive content strategy packed with six months' worth of themes and topic ideas carefully designed to reach GoodCarts' audience.
Every single piece is backed by extensive keyword research and customer insights, matching the needs of each persona at every stage of the customer journey and positioning GoodCarts as the experts they are.
“GoodCarts is making waves in the social impact and cross-promotion spaces in e-commerce. I am very proud to be part of the launch of the GoodCarts Shopify app. ”
Deep customer insights
From branding and tone of voice to themes and topics, Kollectify’s research drives every element of GoodCarts’ promotional efforts, ensuring they reach the right customers with the right message at the right time — with zero guesswork.
Clear and concise messaging
GoodCarts now has a well-defined selling proposition they can communicate to merchants across all marketing channels.
A bold new design
A clean and cohesive new brand, website, and Shopify App Store listing resonate with GoodCarts’ target audience of mission-driven ecommerce founders, attracting customers and boosting conversions.
Consistent marketing
Armed with a comprehensive voice and style guide, it’s easy for GoodCarts to keep their content consistent, honest, and trustworthy — no matter where they reach their audience.
Content built to rank:
With six months of customer-centric content themes and topics ready to go, GoodCarts is well-positioned to begin creating high-value, SEO-focused content that helps them rank and attract ideal customers.
Time saved:
GoodCarts now have a knowledgeable and professional team of writers on hand to create content, freeing up time to spend developing their app and growing the business.
