How to Position Your Shopify App as a Solution for Mindful Ecommerce Brands

Looking to drive installs and polish your halo at the same time? Learn more about why the mindful ecommerce sector could be a great fit for your Shopify App.

The future is conscious ecommerce. As more brands are focusing on protecting the environment and considering their stance on ethics and sustainability, it’s time your Shopify App did, too.

By doing so, you’re not only contributing to conscious consumerism and a better world, you’re also much more likely to win over the custom of conscious merchants when they’re looking for the “greenest” solution to a problem.

Niching to save the planet

The mindful ecommerce sector is a great place to invest your attention. A well-connected community, a clearly defined set of values and interests, and a growing market all add to your chances of success. 

Even if you’re not offering a specific “eco” solution (such as carbon offsetting) you can still do a lot to help save the planet, and shout about it too. This article will explain how to position your Shopify app as a solution for mindful, sustainable brands, and why it’s such a smart move!

Why should Shopify apps be supporting sustainable brands?

First and foremost, because it's a growing market that’s only set to get bigger. The increasing demand for mindful ecommerce, coupled with the rise of conscious consumerism more generally, has meant an explosion in the number of new mindful brands over recent years.

A general shift towards more sustainable shopping habits was already rumbling away pre-pandemic, but in a post-Coronavirus landscape, we can expect to see a real sea change.

While some ecommerce sectors enjoyed a boost as physical stores were forced to close their doors, consumers also became more choosy with an increased focus on supporting brands seen to be doing the right thing. Amid the devastation caused by the virus, we’re hopefully shaping up to be slightly less selfish as a society, waking up to the bigger picture and things that really matter.

Targeting this niche helps support the businesses making a difference, at the same time as providing Shopify apps with a clear commercial opportunity. Beyond this, it’s the right thing to do for our planet and we have the potential to make a real difference by working with the brands rewriting the rules.

Why is the opportunity within the Shopify space especially exciting?

Do good, be better! This isn’t about creating another offsetting app, it’s about ensuring that your existing offering is supported by a wide range of well-considered mindful practices and business operations.

Whether you help with invoicing, customer management or fulfilment, be the most mindfulcompany providing your given service. In doing so, you’ll give mindful brands a reason to opt for your product over any others promising to fulfil a similar function.

There are many ways that your mindful, sustainable stance might manifest itself as a result of the internal practices you choose. From eco office design, flexible working, fair pay for all, diverse hiring, offsetting, carbon neutrality or even negativity, there are so many ways in which Shopify app companies can be showing up for our planet and its people.

Equally numerous are the ways in which you can shout about this stuff. Make sure your brand positioning reflects your mindful business attitude, and that the message is coming across loud and clear for the ecommerce brands who’ll care.

Content is your friend when it comes to achieving this. From sustainability and impact reports, company manifestos, blog posts, and partner content, there are many channels to lean on when looking to establish your solution at the greenest in its field. 

Kollectify can help create a strategy and craft content that gets you noticed and rewarded for your efforts.

How can you find and connect with mindful brands?

Glad you asked! Other than developing a solid brand postioning and content marketing strategy that aligns with mindful brands, as part of our commitment to championing and advancing mindfull ecommerce (did you know we commit 50% of our time to supporting sustainable ecommerce businesses?), Kollectify has created an amazing MindfulCommerce Community. It’s designed to bring like-minded brands together with the smartest solutions (that’s you).

The community was created with the sole intention of bringing together the two groups for their mutual benefit – support and education. Within it you can be connected with mindful brands to learn more about what they’d like to see from Shopify apps like yours. You’ll have the opportunity to offer practical suggestions that help them level up within the online retail space.

I created this community because, let's be real, there is no planet B - and although consumers are becoming more aware of this, we need to work together to promote it further and protect the world we live in.I believe ecommerce experts, agencies and app companies hold the knowledge and tools mindful and sustainable brands need to grow. And the more they grow, the demand for conscious consumerism grows, too!Our mission is to make the ecommerce world a better place by providing merchants with more choices that align with their values.
Krissie - Founder, Kollectify and MindfulCommerce

Ready to do the right thing?

Aligning your Shopify app with the growing number of mindful ecommerce businesses represents a huge opportunity. This isn’t about greenwashing or scoring PR points. It means stepping back to really assess what your business could be doing within the space, leading by example and setting the standard for similar solutions out there.

We predict that early adopters of this attitude will see the biggest rewards. Build your reputation now before everyone jumps on the eco bandwagon, and the power that being an environmentally friendly solution is diluted!

Ecommerce has a huge role to play in the future of society — especially true in a post-pandemic society. Ecommerce has changed how many people go about their daily lives, providing a real lifeline to many and challenging us all to think more carefully about our shopping habits.

It's so important that as ecommerce spend continues to grow, that the good guys are given every opportunity to thrive and be successful. Your Shopify app has the power to play a huge part in this.

🌍 Ready to take your place at the mindful ecommerce table? Interested to learn about how you could be making your Shopify app more appealing to sustainable stores? Join The MindfulCommerce Community today!

👉🏽 Want to learn more about how to attract and retain Shopify merchants? We have built a program specifically for you! For more details on the program lessons and 1-1 support, click here.